CIRP - Apple Report

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Why Android Owners Switch to iPhone
The reasons are diverse and confusing, and for some buyers they include the desire to use iMessage and FaceTime among family and friends. Earlier we…
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Michael Levin and Josh Lowitz
Projecting Reality for Apple AR/VR Headsets
Next month, Apple reportedly plans to announce its long-anticipated AR/VR headset. Veteran Apple observer Mark Gurman at Bloomberg expects it to run on…
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Michael Levin and Josh Lowitz
iPhones Still Attract Android Owners After All These Years
Over the years, Apple has tried to persuade Android owners to switch to iPhone, while Google has tried the reverse. Switching mobile operating systems…
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Michael Levin and Josh Lowitz
Old Phones Resume Getting Older
For a short period of time, it looked like iPhone buyers had (somewhat suddenly) begun to retire phones much sooner than before. The trend of keeping…
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Michael Levin and Josh Lowitz
Apple Hits New High in iPhone Average Selling Price - in an Unlikely Quarter
Traditionally the March quarter has seen the Average price of an iPhone sold in the US decline, after early-adopters upgrade to premium models in the…
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Michael Levin and Josh Lowitz
iPhone 14 Pro and Pro Max Soar
Once again, CIRP completed its quarterly survey of US Apple customers, including ones that bought a new iPhone, iPad, Mac, or Apple Watch in the March…
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Michael Levin and Josh Lowitz
Younger Customers Are Addicted to iPhone Upgrades
Lately we’ve thought about differences between younger and older Apple customers. Last week, we found perhaps younger customers aren’t quite as addicted…
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Michael Levin and Josh Lowitz
CIRP - Apple Report
CIRP - Apple Report
Understanding Apple's US business through CIRP data

CIRP - Apple Report

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