How is the Android to iOS Pipeline?

Not quite as robust as in the past couple of years, but generally on trend.

Persuading Android smartphone owners to switch to an iPhone remains a long-term goal for Apple. Early years saw significant platform switching as Apple introduced iPhones to the US mobile carriers one-by-one. In the past few years, the rate of switching from Android to iPhone settled at 11-15% of new iPhone buyers. Note, we are counting the percentage of iPhone buyers that owned an Android smartphone when they bought their new iPhone. As CIRP surveys iPhone buyers each quarter, we ask about their prior phone and its operating system (along with dozens of other questions about the purchase).

In the most recent March 2026 quarter, 12% of new US iPhone buyers reported moving from an Android smartphone (Chart 1).