Aging Apple Apparatus - Macs

We’ve previously studied how iPhone and iPad owners keep their previous devices longer than they used to. Mark Gurman at Bloomberg has a more comprehensive look at how this trend affects all Apple products, and what it means for hardware and software sales and the recently announced Apple Intelligence. In addition to iPhones and iPads, we thought we would look at some numbers for Mac computers that also support his analysis.

Customers upgrading in all three product categories now report owning their previous devices longer. In the most recent 12-month period, the percent of iPhone and Mac computer owners whose previous device was older than two years increased to 71% and 68%, respectively (Chart 1). In 2020, 63% of iPhone owners and 59% of Mac computer owners reported owning their previous device for two years or more. Older iPad owners showed a somewhat smaller increase.