Apple Customers Rush to Replace iPhones, Only Hurry for iPads and Macs

As we think about old iPhones and also iPads and Macs, we have long asked survey subjects the relative importance of these gadgets in their daily lives. Not surprisingly, iPhones are more critical than iPads and Macs, but all are adequately integral to require repair or replacement if needed. 

We assess this importance by asking how soon a customer would repair or replace a lost, stolen, or broken device. We ask this question about each device for anyone who bought one or all of an iPhone, iPad, or Mac in the survey period.

This data shows that iPhones have a critical and central role in customers’ lives. Almost 80% would replace a lost, stolen or broken iPhone either immediately (same day) or within a day or two (Chart 1), with more reporting they would replace an iPhone the same day than would wait a day or two. Only 6% would wait more than a week to have a working iPhone.