CIRP - Apple Report

CIRP - Apple Report

Share this post

CIRP - Apple Report
CIRP - Apple Report
Carriers regain dominance as iPhone buyers return to stores
Copy link
Facebook
Email
Notes
More

Carriers regain dominance as iPhone buyers return to stores

Michael Levin and Josh Lowitz's avatar
Michael Levin and Josh Lowitz
Aug 30, 2023
∙ Paid
1

Share this post

CIRP - Apple Report
CIRP - Apple Report
Carriers regain dominance as iPhone buyers return to stores
Copy link
Facebook
Email
Notes
More
1
Share

For many quarters, iPhone sales shifted gradually away from mobile phone carriers’ retail operations. In the June 2023 quarter that trend reversed somewhat.

Historically, mobile phone carrier stores drove iPhone sales. With thousands of locations and somewhat complicated processes for setting up service, in-person sales were the norm and carrier store support was welcome. Improved onboarding and service transfer technology, as well as the Covid pandemic pushed more sales online, and the mobile carriers’ physical stores became less important. Online sales are still up, but we are witnessing a return to those tried-and-true stores.

In the June 2023 quarter, mobile carriers accounted for 79% of total US iPhone sales, while Apple (stores and online) accounted for 17% of sales. Other outlets had under 5% of sales (Table 1).

To be notified when there is a new CIRP - Apple Report (generally weekly), please subscribe below. Paid subscribers have access to all CIRP - Apple articles.

Check out the CIRP Amazon Report

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Consumer Intelligence Research Partners, LLC
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More