How Old Are New iPhone Buyers’ Old iPhones?

There is a great deal of interest in smartphone platform switchers. On the Apple side of the equation, that is the 10%-15% of new iPhone buyers who switched from an Android phone. Today we want to look at the vast majority of new iPhone buyers - the 89% who upgraded from another iPhone. 

In the quarter that just ended in June 2023, 79% of iPhone buyers bought the newest, iPhone 14 model family released in September 2022. 11% bought September 2021 released iPhone 13 models, and another 10% bought 2020 released models. They upgraded from a wide range of iPhones. In the quarter, the largest percentage of buyers, 24%, previously owned iPhone 11 or 11 Pro/Max (Table 1). This makes sense, as the iPhone 11 models are in their third year in the market.