CIRP - Apple Report

CIRP - Apple Report

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CIRP - Apple Report
CIRP - Apple Report
How Old Are New iPhone Buyers’ Old iPhones?

How Old Are New iPhone Buyers’ Old iPhones?

Michael Levin and Josh Lowitz's avatar
Michael Levin and Josh Lowitz
Aug 02, 2023
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CIRP - Apple Report
CIRP - Apple Report
How Old Are New iPhone Buyers’ Old iPhones?
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There is a great deal of interest in smartphone platform switchers. On the Apple side of the equation, that is the 10%-15% of new iPhone buyers who switched from an Android phone. Today we want to look at the vast majority of new iPhone buyers - the 89% who upgraded from another iPhone. 

In the quarter that just ended in June 2023, 79% of iPhone buyers bought the newest, iPhone 14 model family released in September 2022. 11% bought September 2021 released iPhone 13 models, and another 10% bought 2020 released models. They upgraded from a wide range of iPhones. In the quarter, the largest percentage of buyers, 24%, previously owned iPhone 11 or 11 Pro/Max (Table 1). This makes sense, as the iPhone 11 models are in their third year in the market.

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