iPad Refresh On The Way

Apple observer Mark Gurman recently published a great piece about the iPad lineup, and how Apple plans to rationalize the available models. We noted this ourselves earlier this year. We thought we should update our earlier analysis to elaborate on Gurman’s interesting and important point. Rationalizing this lineup might be a little harder than it seems.

Apple currently sells four basic models: iPad, iPad Air, iPad Pro, and iPad mini. iPad Pro currently accounts for the largest share, almost 45%, split between the two available display sizes (Chart 1).