Mixed News on iPhone 15 Models
We now have results available for the first full quarter of the new iPhone 15 models, including the base 15, the more advanced and expensive Pro and Pro Max, and the puzzling iPhone 15 Plus. Based on this first quarter of availability, the four iPhone 15 models had a decent share of total US sales, although not as strong as iPhone 14 models in the December 2022 quarter. The differences were in the base and Plus models, as the iPhone 15 Pro and Pro Max models had nearly identical shares to the similar iPhone 14 Pro/Max models one year ago.
The four iPhone 15 models accounted for 65% of total iPhone sales in the quarter (Chart 1), with iPhone 15 Pro Max leading the way with 26% of all iPhone sales.