New iPhone Model US Sales Data - iPhone 16e Changed the Game
The data is in from our Apple US customer survey for the June 2025 quarter. We now have a full quarter of results for the new iPhone 16e, which replaced the aging SE model in February. The 16e is significantly more popular than the old SE.
Any fears that the iPhone 16e was “stuck in the middle” - too expensive for bargain iPhone buyers and inadequately spec-ed for those willing to pay the price - were misplaced. In addition to swallowing up any would-be iPhone SE buyers, the iPhone 16e also took share from legacy iPhone 15 and 14 models.
In the first full quarter of availability, iPhone 16e accounted for 11% of all US iPhone sales (Chart 1). In the year-ago quarter, iPhone SE had only 5% of sales. Legacy models decreased from 28% of unit sales in the June 2024 quarter to 15% this quarter.