Newest iPhones Continue to Underperform

CIRP now has results for iPhone sales in the most recent quarter. This is the third full quarter of the new iPhone 15 models, including the base 15, the more advanced and expensive Pro and Pro Max, and the iPhone 15 Plus. In this most recent quarter, the four iPhone 15 models did not sell as well as new models in previous similar quarters.

The four iPhone 15 models accounted for 67% of total iPhone sales in the quarter, compared to 79% for the four iPhone 14 models in the same quarter a year ago (Chart 1).