CIRP - Apple Report

CIRP - Apple Report

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CIRP - Apple Report
CIRP - Apple Report
The State of Mac Computers

The State of Mac Computers

Michael Levin and Josh Lowitz's avatar
Michael Levin and Josh Lowitz
Mar 06, 2024
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CIRP - Apple Report
CIRP - Apple Report
The State of Mac Computers
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Even though iPhones, iPads, Apple Watches, AirPods, HomePods, and now Vision Pro dominate revenues or at least the mindset at Apple, Macs remain the OG device. Despite the rumor that Apple will not host the traditional Mac/iPad event this Spring. Apple continues to improve their personal computer line, so we thought we’d see what that looks like.

Laptops long ago became the most important Mac computer. It’s interesting to see how important, though. MacBook Pro and MacBook Air now account for 90% of Apple’s US computer sales (Chart 1).

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