Who Sells More Flagship Phones - Apple or Samsung?

Much of the analysis of Apple in the US smartphone marketplace involves comparing iOS and Google’s Android mobile operating system. Of course, Apple remains principally a hardware manufacturer, so comparisons to other hardware manufacturers also makes sense.

Samsung is the dominant Android brand in the US market, and therefore is the most valid comparable. While Samsung sells more smartphones in the US, Apple actually sells more of the newest, high-priced models.

Samsung has the largest market share in the US, at 38% of smartphone sales in the most recent twelve-month period. Apple is not far behind with 33%. Both have larger market shares than all other smartphone brands combined (Chart 1).