Apple’s Mobile Gateway - iOS to macOS

We continue our look at the original Apple product line, Mac laptop and desktop computers. Last week, we determined the somewhat surprising customer pipeline from PC and Chromebook to Mac. Specifically, we showed a substantial percentage of Mac buyers in 2023 switched from a PC or Chromebook. Here, we look more closely at those customers that switched to a Mac. 

Not surprisingly, the first-time Mac buyers are not actually new Apple customers. About four out of five already owned an iPhone, iPad, or both (Chart 1).