CIRP has analyzed Apple’s US iPhone sales by model and storage capacity since 2012. We are pleased to share that data for the fourth fiscal quarter ending in September 2022. We actually established CIRP in part to answer these model mix questions. After a few years of selling a single iPhone model - and only on the AT&T network in those days - Apple started selling one- and then one- and two-year old models alongside the new flagship each year. That lineup has ballooned to as many as nine simultaneous model offerings. Apple followers in the investment community and related industries wanted to know the iPhone sales mix and Apple has never disclosed that data.
The iPhone Sales Data that Apple Doesn’t Disclose
The iPhone Sales Data that Apple Doesn’t…
The iPhone Sales Data that Apple Doesn’t Disclose
CIRP has analyzed Apple’s US iPhone sales by model and storage capacity since 2012. We are pleased to share that data for the fourth fiscal quarter ending in September 2022. We actually established CIRP in part to answer these model mix questions. After a few years of selling a single iPhone model - and only on the AT&T network in those days - Apple started selling one- and then one- and two-year old models alongside the new flagship each year. That lineup has ballooned to as many as nine simultaneous model offerings. Apple followers in the investment community and related industries wanted to know the iPhone sales mix and Apple has never disclosed that data.