CIRP has been tracking Apple for more than 10 years, surveying 500 recent Apple hardware buyers every quarter, and analyzing that data for meaningful insights. Until now, we’ve primarily published quarterly reports for the investment community, though industry players and others have found them valuable.

Since Apple first sold two iPhone models at the same time, we have measured the iPhone model mix, and that has grown far more complicated as the product line has grown to eight models with multiple storage options, but we have kept up.

Our Apple data and analysis includes insights on their other major hardware categories, the channels through which they sell their products, how the devices are used, and even the loyalty of Apple customers. 

If you keep track of Apple, you have likely seen us quoted in the Wall Street Journal, New York Times, Bloomberg, CNBC, and more. (There are literally hundreds of hits if you Google “CIRP and Apple” - see below…)

And now, we want to share our insights directly with readers.

If you sign up, you’ll get notified when we publish a new piece - roughly weekly - and then, if you’re a paid subscriber, you’ll be able to read the whole thing.

Please let us know if you have any questions. We hope you enjoy our work!

One more thing: We also publish a report on Amazon and you can learn more about it here.

Here are some links to articles quoting our Apple data and analysis:

Apple’s Priciest iPhones Take Center Stage as Industry Smartphone Sales Decline - WSJ
CIRP: Apple users primed for hardware subscription thanks to financed iPhones and existing services - 9to5Mac
Apple Continues to Grow, but Profits Drop as Costs Rise - The New York Times (
Is the iPhone 14 worth it? Apple CEO Tim Cook made one 'brilliant move,' but our verdict might surprise you. - MarketWatch
Demand Tepid For Apple's iPhone 8 As Consumers Await iPhone X: Survey | Investor's Business Daily (
Apple's newest iPhones are attracting more Android users: CIRP report (
CIRP survey: Where Apple and Samsung get their customers | Fortune
Legacy iPhones Are Helping Apple Hit a Broader Market - John Paczkowski - Mobile - AllThingsD
Secret to Apple’s iPhone Sales Boom: Big 5G Deals From Wireless Carriers - WSJ
Apple’s iPhone 12 Helped Deliver a Record $111.4 Billion Quarter - WSJ
iPhone 6 Outsells 6 Plus by Wide Margin: Report | Time
How Tim Cook Made Apple His Own - WSJ

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Understanding Apple's US business through CIRP data


Michael Levin and Josh Lowitz founded Consumer Intelligence Research Partners in 2011 to provide consumer insights for the investment community. Their data has been integral to understanding Amazon shoppers, Apple iPhone ownership, and much more.