CIRP - Apple Report

Home
Archive
About
New
Top
Discussion
September 2023
iPhones Keep Getting Older
It’s the time of year when iPhone owners start to think about replacing their old phones. Apple announced its new iPhone 15 lineup a couple of weeks…
 • 
Michael Levin and Josh Lowitz
iPhone Color’s Don’t Really Matter, Do They?
The iPhone 15 and 15 Plus (but not Pro and Pro Max) usher in a new era for Apple. For the first time, there is no white (or silver) flagship iPhone…
 • 
Michael Levin and Josh Lowitz
Which iPhones Will Buyers Buy? The Same Ones They Already Have
As Apple Launches its newest model lineup, iPhone 15, it will offer the same mix of base and elevated models, including the standard and Plus models…
 • 
Michael Levin and Josh Lowitz
Time to Refresh iPad?
As the tech world gears up for Apple’s “Wonderlust” event next week, it is a good time to look at the array of Apple hardware. iPad remains probably the…
 • 
Michael Levin and Josh Lowitz
August 2023
Carriers regain dominance as iPhone buyers return to stores
For many quarters, iPhone sales shifted gradually away from mobile phone carriers’ retail operations. In the June 2023 quarter that trend reversed…
 • 
Michael Levin and Josh Lowitz
Old iPhones Enjoy Varied Retirements - Depending How Old They Are
When a new iPhone buyer retires an iPhone, they have several options. In recent years, most (39%) have traded them in to help defray the cost of the…
 • 
Michael Levin and Josh Lowitz
Storage Upgrades - iPhones Not-So-Secret Revenue Weapon - Decline for the First Time
We saw in the June 2023 quarter how iPhone selling prices declined in an unusual way. Apple’s recent earnings announcement may have reflected that, in…
 • 
Michael Levin and Josh Lowitz
Fewer Buyers Choose the Fanciest iPhones
In the June 2023 quarter, we observed an interesting change in a long-time trend. In the US the average selling prices for iPhones basically keeps going…
 • 
Michael Levin and Josh Lowitz
How Old Are New iPhone Buyers’ Old iPhones?
There is a great deal of interest in smartphone platform switchers. On the Apple side of the equation, that is the 10%-15% of new iPhone buyers who…
 • 
Michael Levin and Josh Lowitz
July 2023
Despite Selling the Newest Models, Apple’s Average Phone Sold is Less Expensive Than Anticipated
Last week we noted the historic success of the iPhone 14 lineup. Not since iPhone 7 and 7 Plus in 2017, have the current year phones captured a greater…
 • 
Michael Levin and Josh Lowitz
Current Year iPhones Dominate, But Why?
Amazingly, not since iPhone 7 and 7 Plus have the current year iPhones accounting for a higher percentage of overall US iPhone sales. In 2017, that…
 • 
Michael Levin and Josh Lowitz
© 2023 Consumer Intelligence Research Partners, LLC
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing