Midway Through 2025

As we get our head around the idea that we’re already halfway through 2025, we look back at what we have learned so far this year.

We have published weekly reports on Apple and Amazon, building on our proprietary research data and covering a wide range of subjects - from each company’s strengths and weaknesses to their competitive positions and their new initiatives.

Here are some of the most popular….

• New iPhone Model US Sales Data - Welcome iPhone 16e

• Rethinking the Apple Ecosystem

• iPhone Retirements Coming in at Slightly Younger Ages

• Did iPhone Loyalty Reach its Limit While Samsung Loyalty Grows?

• One Reason Apple Loses $1 Billion Per Year on Apple TV+

• iPhone 16 Model Sales Suggest More Thrifty Buyers

• CIRP Apple Report Archive at Substack

We also publish on Amazon. Here are some of the favorites so far this year:

• New US Amazon Prime Estimate - Still Growing

• Amazon Dominates in Search - for Stuff!

• Amazon Prime Member Spending is Even More Important Than We Thought

• A Surprising Percentage of Amazon Customers Have or Had a Subscribe & Save Recurring Order!

• Latest Figures for Amazon Prime and Walmart+

• Amazon Prime Analyst Day 2025 - Recap

• CIRP Amazon Report Archive at Substack

Please let us know if there are topics you would like us to cover or if you have questions about anything we have published so far.

We appreciate your subscription and hope that you will recommend our research and reports to your colleagues and friends.