New Year 2025!

Thank you for traveling through 2024 with us. In the past year, we published over 100 Apple and Amazon reports and our subscriber base and readership more than doubled. In fact, Substack declared us a “Bestseller” for our growing paid subscriber count.

Our most popular Apple reports included:

• iPhone Owners Hold on to Their Phones Longer than Android Owners

• New Features Don’t Compel iPhone Purchases

• iCloud Storage Remains Apple’s Most Popular Service

• iPad Refresh Looks Like It’s Working

• Aging Apple Apparatus - Macs

• Who Sells More Flagship Phones - Apple or Samsung?

• How Will iPhone Owners Use Apple Intelligence?

• iPhone US Smartphone Sales Share Continues to Decline

And these are some of our most popular Amazon reports:

• The Amazon “Shopping Basket” is the Wrong Term

• A Look at US Amazon Prime Membership Over the Past 12 years

• US Amazon Prime Membership Over the Past 12 years, Continued - What Percentage of Customers?

• Amazon Prime vs. Walmart+ Spending

• Amazon Prime Membership Won’t Stop

• We Definitely Spoke Too Soon - Amazon Prime Membership Picks Up Again

Please let us know if there are any topics you would like to read about in the coming year.

We have a lot of ideas and will be tracking the news to see where our data can help explain what’s going on. We look forward to sharing them with you each week.

Best wishes for a happy, healthy, and prosperous 2025!